Brand Guidelines
Welcome to the KingHall Flooring brand guidelines. This document outlines our visual identity and brand standards to ensure consistency across all communications and touchpoints.
Logo
Our logo is the cornerstone of our brand identity. Please ensure it is always used correctly to maintain brand consistency.
Primary Logo - Light Background
Primary Logo - Dark Background
Logo Usage Guidelines
- Always maintain adequate clear space around the logo
- Minimum size: 120px wide for digital, 30mm for print
- Do not distort, rotate, or alter the logo proportions
- Do not change the logo colors
- Do not add effects such as shadows or outlines
- Use the light version on dark backgrounds and vice versa
Color Palette
Our color palette reflects our commitment to quality and professionalism. Use these colors consistently across all brand materials.
Primary Colors
Navy Blue
HEX: #2E3640
RGB: 46, 54, 64
Usage: Primary text, headings, buttons
Gold
HEX: #D19C15
RGB: 209, 156, 21
Usage: Accents, call-to-actions, highlights
Secondary Colors
Cream
HEX: #F9F6F2
RGB: 249, 246, 242
Usage: Body background, light sections
Dark Blue
HEX: #263547
RGB: 38, 53, 71
Usage: Dark backgrounds, contrast elements
Charcoal
HEX: #1A1A1A
RGB: 26, 26, 26
Usage: Footer, dark sections
Typography
Our typography creates a professional and elegant appearance that reflects our brand values.
Adobe Aldine
The quick brown fox jumps over the lazy dog
Usage: Headings (H1, H2, H3)
Weights: Regular (400), Bold (700)
Acumin Pro
The quick brown fox jumps over the lazy dog
Usage: Body text, UI elements, captions
Weights: Regular (400), Medium (500)
Type Hierarchy
Heading 1 - 52px/42px/32px
Heading 2 - 36px/28px/26px
Heading 3 - 28px/22px/18px
Body Text - 18px/16px (desktop/mobile)
Spacing
Consistent spacing creates visual harmony and improves readability.
Tiny: 5px
Micro: 10px
Small: 15px
Medium: 30px
Large: 70px
X-Large: 90px
UI Elements
Buttons
Border Radius: 10px across all UI elements for consistency.
Images
- Use high-quality, professional photography
- Prefer natural lighting and authentic settings
- Feature actual flooring installations and products
- Maintain consistent aspect ratios: 16:9 for hero images, 1:1 for cards
Brand Voice & Tone
Professional
We are experts in flooring with years of experience. Our communication reflects our knowledge and commitment to quality.
Approachable
We're friendly and easy to work with. We explain things clearly and make customers feel comfortable.
Trustworthy
We deliver on our promises and stand behind our work. Our reputation is built on reliability and integrity.
Local
We're proud to be Nottingham's premier independent flooring specialists. We care about our community.
Brand Values
- Quality First: We never compromise on the quality of our products or services.
- Customer Focused: Every decision we make puts our customers' needs first.
- Independent Excellence: As an independent business, we offer personalized service and flexibility.
- Expertise: Years of experience and continuous learning keep us at the forefront of our industry.
- Environmental Responsibility: We source sustainable products and minimize our environmental impact.
Questions?
If you have questions about these brand guidelines or need brand assets, please contact us.
